‘Upmarket’ supermarket chain Piotr i Pawel are closing seven stores across Poland as part of financial restructuring. However all of their stores in Wrocław will remain open for now.
Much like Alma, who closed down two years ago, and Tesco, who have closed a number of stores in Poland including one in Wrocław, Piotr i Pawel appear to be losing out big time to the discounters.
This is not largely down to frugality among shoppers, but the extended product range of discount supermarkets like Biedronka, Lidl and Aldi. All of the aforementioned three now stock a limited range of the type of premium or exotic products once only found in the likes of Alma or Piotr i Pawel.
Piotr i Pawel’s concept, which is supposedly aimed at attracting ‘premium shoppers’, has reportedly been suffering for some time. Shelves in some shops have been rather bare and the company are looking for another supermarket chain to come in and buy them out.
Jeronimo Martins (the owner of the Biedronka chain) are the thought to be in pole position to buy Piotr i Pawel, however Carrefour are also in the hunt.
Last week Piotr i Pawel took legal measures in order to help restructure the company’s debt and stave off the threat of administration or liquidation.
Piotr i Pawel President Marek Miętka is nonetheless still bullish about his company’s prospects. That said, he has admitted that restructuring plans will likely lead to a further 13 branches closing down. That could spell the end for at least one of Piotr i Pawel’s Wrocław stores.
Miętka is reportedly banking on a new loyalty scheme, a ‘modern communication programme’ and re-modeled shops to re-position the brand and turn the supermarket chain’s fortunes around.