Wrocław’s Latest ‘Corpo-dwarf’ Revealed

Wrocław has yet another corporate sponsored dwarf to add to its ranks, this time one purchased by the Power Events Agency. 

Named 'Powerek', the dwarf can be found on the Rynek in front of WBK bank.

Linked to the Orange Alternative movement of the 1980's, Wrocław​'s iconic dwarves are loved around the world and provide both tourists and locals with endless photo opportunities.

Nowadays anyone with enough money can buy their own branded dwarf, with the likes of Piast, Nasza Klasa, LG and Dialog among those to have their logo attached to some of our city's most adored characters.

These sponsored dwarves might look cute and funny like the rest, but not everyone is amused by the idea of selling out one of Wrocław's most iconic institutions.

The dwarves' history binds them with the Orange Alternative movement, a group who used cunning, yet peaceful means to protest against the communist establishment of the time. However some look at the new company-sponsored dwarves and see their addition as bending down to today's corporate establishment.

On the other hand, the sponsors and supporters of corporate dwarves would of course point to the thousands of złoty​ it costs to have a dwarf officially made and recognised, with the city benefiting from the revenue. 

Examples of sponsored dwarves can be seen below, with the descriptions taken from krasnale.pl

designer dwarf

Is it right for Wrocław City Council to cash in by allowing companies to have an official dwarf? Please let us know your thoughts in the comments section. 

Gregor Gowans

The founder and editor of Wroclaw Uncut, Gregor has been running the website since its inception in 2012. A Wroclawian for almost 10 years, Gregor writes on a wide variety of topics including, food & drink, nightlife, local news and politics. He is also a regular guest on Radio Ram's Sunday lunch programme.

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