According to the so-called e-spryt ranking, which measures an individual's ability to shop for the best online deals and promotions, Wrocław's shoppers are among the least thrifty in the country.
The ranking, explained in detail on picodi.com, is based on 4 key factors: the number of people using discount coupons, shoppers' caution in making purchase decisions, the number of different streams shoppers use to follow promotions, and the percentage of residents actively seeking discounts and promotions online.
The residents of Poznan, often stereotyped as the most frugal in Poland, came third in the ranking behind Krakow (2nd) and Szczecin (1st). Wrocław was ranked 9th, one place ahead of Bydgoszcz.
The research did find that Wrocław's online shoppers like to use price comparison sites to find a good price, however the figures indicate that Wrocławians are not taking advantage of special promos as much as shoppers elsewhere in Poland.
With regards to the use of "caution" when shopping, Wrocławians are said to be accustomed to checking reviews and product descriptions very closely. They are nonethless less concerned about their choice of online retailer – the study found only 6% of shoppers bother to check opinions on the online shop they choose to buy from.
Wrocław's low ranking is apparently down to the city's online shoppers having a soft spot for impulse purchases.
Despite coming 9th in rankings, Wrocławians do still save themselves 102zł a year on average thanks to online promotions – a figure that Picodi say is equivalent to the price of 17 toasts from Wrocław's legendary Bar Witek.