Hypermarkets Under Pressure As Polish Shopping Habits Change

Figures published by Gazeta Wyborcza on Saturday reveal that hypermarkets and large supermarkets are gradually losing market share as Poles look to do their shopping elsewhere. 

According to the data, which was gathered by Roland Berger consultancy company, the hypermarkets' share of the market has slipped from 15.8% to 13.4% since 2015.

Large supermarkets have also seen their market share go down by 0.4% at the same time. Traditional shops have suffered too in recent times; their share has dropped by almost 3% in the last 3 years.

z22343896Q,udzial-sklepow

In contrast, discount stores such as Aldi, Biedronka and Lidl have seen their market share increase by 1.7% since 2015. This is projected to increase by a further 2% or so by 2020.

Convenience stores such as Żabka, Carrefour Express and Małpka Express have also grabbed more market share in recent years, alongside small supermarkets like Lewiatan and Dino.

Many people believe the change in habits is down to shoppers choosing the convenience of going to the supermarkets closer to them as opposed to the larger, out of town hypermarkets such as the Auchan and Tesco in Bielany. The increased range of products at discounters, together with their competitive prices, is seen as another factor. 

Hypermarkets have also seen their profits hit by declining sales in non-food items, which are increasingly being purchased online.

Are the days of the hypermarket numbered? Let us know your thoughts in the comments section. 

About Gregor Gowans

Gregor Gowans
The founder and editor of Wroclaw Uncut, Gregor has been running the website since its inception in 2012. A Wroclawian for almost 10 years, Gregor writes on a wide variety of topics including, food & drink, nightlife, local news and politics. He is also a regular guest on Radio Ram's Sunday lunch programme.