Survey Shows Demand For Ad Restrictions In Wrocław


Wrocław City Council look set to introduce more regulations on advertising after a survey found that the vast amount of Wrocławians feel there are too many adverts in the city.

According to the recent poll of 2,700 respondents, 86% said that there are too many ads in Wrocław, and 79% said that the ads spoil the appearance of the city.

The most disliked form of advertising mentioned in the survey are the giant ads placed on the side of buildings (of which 73% were opposed), street billboards (of which 63% were opposed) and ads attached to fences and posts (of which 64% were opposed). 

The survey also found that 82% of Wrocławians feel the need to further regulate advertising, while 31% percent wish to see city ads disappear completely.

Aside from advertising, the majority of the respondents took issue with the fencing off of public areas – 59% said that the fences create "unnecessary divisions", compared to the 36% who stated that the fences "improve security". 

With respect to what people would like to see more of, roughly two thirds of those surveyed said they would like to see more green areas and benches. Just over half would also like to see more litter bins. 

According to Gazeta Wyborcza, new advertising laws could be in place as soon as December. The new regulations will likely concern adverts attached to fences in certain areas of the city. 

This week a number of public consultation meetings regarding the new laws are taking place at Barbarbara, during which advertisers and business owners will have opportunity to raise any concerns they may have about the proposals. 

Gregor Gowans

The founder and editor of Wroclaw Uncut, Gregor has been running the website since its inception in 2012. A Wroclawian for almost 10 years, Gregor writes on a wide variety of topics including, food & drink, nightlife, local news and politics. He is also a regular guest on Radio Ram's Sunday lunch programme.

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