Nowadays TV companies are coughing up huge sums of cash in order to show live sport. This certainly isn't the case with 2017 World Games though, as Wrocław are actually having to pay for the event to be broadcasted.
The eleven-day sporting event, which has previously been hosted in Cali, Duisburg and Kaohsiung, features sports that are not included in the Olympic Games.
Kacper Cecota, a spokesperson for the municipal run company that will handle the organisation of the World Games, has admitted that it is necessary to pay for the transmission of the event due to the World Games' lack of prestige.
The only company to make a bid to broadcast the games was ATM System, who will receive a cool 14.9 million zl for the job.
As a result of the deal, a daily dose of between 4-12 hours of World Games coverage will be available on free-to-air channel Polsat and its sister stations Polsat Sport and Polsat Sport News. Other TV channels will also be able to access clips and highlights of the World Games for free.
The organisers of the World Games hope to recoup the money spent on the TV transmission by earning better deals on advertising due to the extra exposure the screen time will bring.
Would you tune in to watch sports such as softball, canoe polo and artistic roller-skating? Should the city be hosting the World Games? Let us know your thoughts via the comments section below: